CO-CREATION IS THE HEART OF EVERYTHING WE DO
All our products are co-created together with handpicked consumers and fans of the brand. For our campaigns, we only work with our Co-Creators. We highlight real & authentic people instead of professional models or influencers.
got2b is a trend brand for hair styling & coloration born in the US. We're on the European market since 2004 and on the Asia Pacific market since 2007. got2b offers incomparable hair styling and hair color products that perfectly stage your own personality!
We are the #1 hair styling & coloration brand for Gen Z & Gen Alpha!
Co-creation is got2b’s way to collaborate and empowerreal people. We take the next step in brand collaboration and turn our consumers into an integral part of our product development and brand communication (campaigns, owned content and social activities). This is a new way of involving fans and customers of the brand which hasn’t been done by any other global brand. Making got2b the first co-created mass market brand.